Criterion #9 - Use of Media (10 points)

In their activities, how effective were the students in: Utilizing mass media (e.g., newspapers, TV, radio, billboards, newsletters, a website devoted to SAGE)? Attach newspaper articles to the annual report.

Interpretation: The purpose of this judging criterion is to encourage the SAGE team to utilize all media resources available in their community to advance their programs and to enhance the visibility of SAGE. One of the most effective ways to demonstrate the effectiveness of programs is to utilize available media outlets to create awareness of the most outstanding activities. SAGE teams are encouraged to use local and regional newspapers, network television, local and regional radio, high school publications, SAGE newsletters, routinely updated web pages, billboards, fliers, display booths and bulletin boards. Some SAGE teams may even produce a documentary about its SAGE team’s activities and air it on public-access television. In meeting this criterion, SAGE teams should adhere to the following media language:

Reach:             Estimated # of unduplicated or different households or persons that viewed a specific station at least once for five minutes during the average week for the reported period of time. For print media that equals circulation.

Frequency:      The average # of times the unduplicated viewers (or readers) will be exposed to the schedule of spots.

Gross
Impressions:    The average # of persons that view (or read) at the time the spot is run multiplied by the number of times the spot or program is run.

Sample Web Sites

Do an Internet search on “Students for the Advancement of Global Entrepreneurship” and see what you find!

Sample Activities

Recruit one or two SAGE students to be your “public relations” arm, and have them with your yearbook and journalism teachers on how to write a good press release. Develop a relationship with the business editor of the local newspaper. Always take good photos of your best activities, and include one or two photos with your press release.

Note: Written annual reports are limited to a total of four (4) printed pages on 8 ½ by 11 paper (or two pages front to back). If your team uses a cover or back page it will count as one of those four pages. SAGE teams may also insert or attach copies of any newspaper coverage you receive from any of your activities. It would be helpful for the growth and prestige of our organization if SAGE is mentioned in the article. You may also attach sample newsletters and photos of billboards, etc.